In recent days, the COVID-19 health crisis has completely shifted how organizations across the world operate. Many were forced to adopt remote working accommodations for their employees at an unprecedented pace while others were unable to adapt. 

As these organizations continue to move towards more “normal” operations, human resource departments are faced with new dilemmas that will force them to become innovative with their recruiting efforts. The way prospective employees communicate, as well as current employees, has changed drastically. As a result, new trends have resulted that we believe are important to analyze when planning your next steps for how to approach human resources in 2022. To help support your goals, our team has analyzed these trends and provided you with five key things to consider when focusing on recruiting.

Highlighted Work-From-Home Policies

As a result of the COVID-19 epidemic and the workforce changes that resulted, many employees have become accustomed to remote working over the past two years. Some enjoy the quiet environment at home while others miss the social component of working in an office. Regardless of their opinion on the matter, potential candidates will be interested in your organization’s work-from-home policy. That’s why it’s imperative to make this information readily accessible in 2022 – allowing you to set clear communication from the beginning and help candidates best understand how your company operates. 

Improved Technology for HR Processes

As mentioned above, there has been a large shift to fully remote or hybrid work schedules. This means that recruiting teams also need to shift many of their processes to an online resource. It’s likely that your HR team used digital human resource tools before the pandemic, however, in order to meet prospective employee demand, share valuable insights and information, as well as communicate effectively, making sure that your organization has improved human resource technologies has become vital for the future of recruiting. Using online HR tools and systems for applicant tracking, virtual interviews, and even digital onboarding will be crucial for you and your team going forward. 

Redirected Focus on Recruitment Marketing Strategies

Traditional recruitment methods like in-person job fairs or public conventions may never return as we once knew them. This means that your team should focus its efforts on marketing strategies that center on digital recruitment. This will help you build your talent pool. Methods like programmatic recruitment efforts leverage targeted ads to highlight and promote job openings to demographic-centered candidates across job sites and on social media. Growing your talent pool quickly through these methods will make it easier for your team to help your organization fill needed positions and grow. So, don’t undervalue how your marketing team can help with your recruitment goals in 2022. 

Continued Need for a Human Element

While there is undoubtedly an increased focus on the digital work experience, there is still a strong need for a human voice. The past two years were extremely taxing on employees mentally. An empathetic HR team can greatly impact employee engagement and retention rates by conducting surveys and providing information about assistance programs. They can also boost engagement and camaraderie by offering team-centered virtual activities and even in-person activities, where allowed, creating a positive employee experience.

Organizations across all industries are embracing the new trends in technology and will gain a competitive advantage over those who don’t. Employee Cycle helps HR professionals gather the insights they need to properly understand how to analyze the efficacy of their human resource efforts – from recruitment to farewells. Contact Employee Cycle today to learn how to leverage the power of your human resource data to help you plan how to best approach recruitment and other imperative HR goals for 2022.